Wednesday, 19 November 2014

Chronologies 5: Advertising Lecture

Advertising has both negative and positive connotations. This lecture explored both of these angles.

Is Advertising prostitution?


- Advertising is often considered a tool used by capitalism to change established values within society


- It is considered influential in changing our perception of what we may need or want



- It can modify us over a long period of time

- It is often accused of exploring sexism; treating people as cultural stereotypes of their sex





Does sex sell?

- In some cases it can be used in a witty way, in which case it could be argued that it aids in selling




- However, it can be said that in cases it is unnecessary and vulgar, hindering the communication and seeming irrelevant to the product



- It is attention grabbing, but not always for the right reason. In most circumstances it can be suggested that sex only sells when the product is related to sex in some way.

What are the positives of Advertising?

- It drives global economies




- It encourages and drives creativity



- It is a very powerful form of art



- It shapes popular culture


- It is entertaining



- It can enlighten or inspire



- It reflects values, hopes or dreams



- It challenges you to do something



- It questions social norms and attitudes



- It raises social awareness



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