http://journals.cambridge.org/download.php?file=%2FPNS%2FPNS61_02%2FS0029665102000757a.pdf&code=de258a795a302c513a840b894cced959
Adorno, T. and Horkheimer, M. (1967) 'The Culture Industry Reconsidered', New German Critique, No. 6 (Autumn 1975) pp. 12-19.
"The culture industry fuses the old and familiar into a new quality. In all its branches, products which are tailored for consumption by masses, and which to a great extent determine the nature of that consumption, are manufactured more or less according to plan."
"Thus, although the culture industry undeniably speculates on the conscious and unconscious state of the millions towards which it is directed, the masses are not primary, but secondary, they are an object of calculation; an appendage of the machinery. The customer is not king, as the culture industry would like to have us believe, not its subject but its object. The very word mass-media, specially honed for the culture industry, already shifts the accent onto harm-less terrain. Neither is it a question of primary concern for the masses, nor of the techniques of communication as such, but of the spirit which sufflates them, their master's voice. The culture industry misuses its concern for the masses in order to duplicate, reinforce and strengthen their mentality, which it presumes is given and unchangeable. How this mentality might be changed is excluded throughout. The masses are not the measure but the ideology of the culture industry, even though the culture industry itself could scarcely exist without adapting to the masses."
"The cultural commodities of the industry are governed, as Brecht and Suhrkamp expressed it thirty years ago, by the principle of their realization as value, and not by their own specific content and harmonious formation. The entire practice of the culture industry transfers the profit motive naked onto cultural forms. Ever since these cultural forms first began to earn a living for their creators as commodities in the marketplace they had already possessed something of this quality. But then they sought after profit only indirectly, over and above their autonomous essence."
"What parades as progress in the culture industry, as the incessantly new which it offers up, remains the disguise for an eternal sameness; everywhere the changes mask a skeleton which has changed just as little as the profit motive itself since the time it first gained its predominance over culture." aka "healthy option" food which actually contains just as much, if not more sugar.
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