Thursday, 29 October 2015

Research & Practice - Find, Observe, Record images

Walking around Tesco Express today helped me to collect images in support of research for my essay. The way in which junk food and unhealthy foods are advertised and marketed throughout the shop was really over the top. I'd noticed it a bit before, but I'd never actually realised that there is chocolate/confectionary on EVERY aisle. As soon as you enter the shop, at the end of the first aisle there are always deals on unhealthy foods like crisps, chocolates and fizzy drinks. 


Down that first aisle is full of high sugar and high salt foods like chocolate bars and crisps. 
All of this is opposite the sandwiches to tempt people to buy them around their lunch time. 





Then a small section is dedicated to fruit and veg, before you have to work your way through the rest of the shop to get to the tills. 
Chocolates are positioned next to bread, cereal, tinne meat/vegetables/fish and alongside bottled water. It's impossible to avoid. 





It's in your face constantly, begging to be bought. 


No matter where you are in the shop, there will be some junk food in your eyeline I swear. 


And of course it's right before the tills incase you want to grab some cakes and pies at the last minute for a quid. 

I'm also planning on looking at how advertising and marketing is aimed at children and how important it is that kids are properly educated about food, diet and exercise from an early age. 



Not only am I wanting to look at obvious junk food, but the issue of added sugar in what we think should be low sugar foods, like bread, cereals/breakfast bars and some ready prepared meals, even savoury foods like soups etc. 
I've always thought that schools should educate the children better about food groups, important aspects of diet and healthy lifestyles, and also what to look out for when checking the ingredients of our food. 
I did GCSE food tech and still didn't really feel like I knew that much. It's only over the past 5 or 6 years when I've been cooking all of my own food for myself and doing my own shopping that I've taken the time to research things myself. 

It's a confusing industry though, full of conflicting information and recommendations. I'll look into this further.

Sketchbook work: 




















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