This environment is defined as ‘the sum of the influences that the surroundings, opportunities, or conditions of life have on promoting obesity in individuals or populations’(1). One component of this hazard is the frequent exposure of ‘unhealthy’ food advertising on television(2–4). Foods high in fat and/or sugar are the most commonly advertised foods in the UK(5), the USA(6,7) and Australia(8,9) during children’s television viewing times.
Recently there has been considerable dispute, between public health advocates and representatives of the food and marketing industries, over application of the term ‘healthy’ or ‘unhealthy’ to particular foods. The food and marketing industries argue that there is no such thing as ‘healthy’ or ‘unhealthy’ foods, only an ‘unhealthy diet’(19). The food industry has also suggested that any system to classify single foods as ‘healthy’ or ‘unhealthy’ is likely to be so complex that it would be unwieldy and unworkable.
http://www.sustainweb.org/childrensfoodcampaign/junk_food_marketing/
BBC NEWS. (2008) Factory gloom worst since 1980. [Online] Available from: http://news.bbc.co.uk/1/hi/business/7681569.st m. [Accessed: 19th June 2012].
Stustain (20
Junk food marketing contradicts all the messages about healthy eating children receive, undermining their ability to choose better food and their parents' efforts to feed them healthily. Given the crisis in children's diet, it is vitally important that children are persuaded to eat more healthily, not less healthily due to being bombarded by junk food advertising.
Studies by the Food Standards Agency and others into the effects of junk food marketing shows that it works directly by influencing children's food preferences, and also (more powerfully) indirectly by influencing what family and friends consider to be a 'normal' diet.
The Objects of Affection: Semiotics and Consumer Culture - Arthur Asa Berger
'...there is a question of the emotional pleasures of consumption, the dreams and desires which become celebrated in consumer cultural imagery...' Mike Featherstone: Consumer Cultures & Postmodernism 1991:13 (pg 35)
'Advertising works by generating dissatisfactions and anxieties in people and feeds on the alienation that pervades capitalist societies.' (pg 45)
'The aim of this advertising, it would seem, is to plant emotional cues in us that can eventually be utilised to sell a product' (pg 47)
The Objects of Affection: Semiotics and Consumer Culture - Arthur Asa Berger
'...there is a question of the emotional pleasures of consumption, the dreams and desires which become celebrated in consumer cultural imagery...' Mike Featherstone: Consumer Cultures & Postmodernism 1991:13 (pg 35)
'Advertising works by generating dissatisfactions and anxieties in people and feeds on the alienation that pervades capitalist societies.' (pg 45)
'The aim of this advertising, it would seem, is to plant emotional cues in us that can eventually be utilised to sell a product' (pg 47)
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