Witch archetype changing

Obviously written from the point of view of a modern day 'witch'. But the final paragraph about the archetype of the witch changing. No longer seen as purely evil, but also positive:

https://archetypicalwitchcraft.wordpress.com/2013/01/24/the-power-of-the-witch-archetype/

Where Three Roads Meet... (2016). The Power Of The Witch Archetype. [online] Available at: https://archetypicalwitchcraft.wordpress.com/2013/01/24/the-power-of-the-witch-archetype/ [Accessed 27 Oct. 2016].

Since the traditions of modern witchcraft came out of the broom closet, witchcraft has undergone a reinvention or a rebirth. Many modern witches shy away from the archetypical image of the witch, with her many symbols like broom, cauldron, pointy hat, black cat, toads and other nightly creatures, the famous familiar spirits, spells, hexes and curses, contact to the spirits of the dead, shape shifting into animals, the knowledge of herbs and poisons, the legendary flying ointment, meetings on crossroads and old cemeteries or the fly through the night on broomsticks or pitchforks.

Many modern witches claim that the stereotypical witch is only fantasy and that in truth witchcraft is and was different than this image.

Witchcraft evolved into a modern religion, which is a good thing. Modern witches gather on the seasonal festivals, celebrate the seasonal changes, belief in and honor the Great Goddess and the Horned God and some of these witches work positive magic- without harming or manipulating other people.

They use the the symbols of the ceremonial magic in their rites: the athame, the chalice, the wand and the pentacle. And their rituals are also influenced by the ceremonial magic in their structure.

But at the same time modern witchcraft has lost (for me personal) much of its  mystical side, a lot of the magic and its power.

The spells of many modern witches seem (to me personal) more like positive thinking with the help of some material supplies (like candles and herbs) and positive affirmations. And many modern witches don’t even belief in real magic, for them the magic, the rites and the spells are something psychological, through which them they are talking to their unconsciousness, through their spells they can work changes with their unconsciousness. This kind of magic is more a type of placebo effect sometimes.

But in the archetype of the witch, with all its many symbols, there you can find much truths about witchcraft. Our modern archetype of the witch has changed and evolved over time, the archetype of the evil witch is changing into something more positive and more ambivalent. For centuries the archetype of the witch was only seen as evil. Now in many movies, books and fantasy the witches can be supportive and good. They can be a guides for heroes, a helper in need AND someone who can also act against their enemies. And this ambivalent image of the witch is the original one. Even the most ancient witches of our culture Medea and Circe, could be helpers of the heroes, could heal and bless. But at the same time they could get a nightmare if you tried to work against them.