Finalising Publication Idea

I got very little feedback from the last crit session which I found disappointing. It wasn't helpful, and the annoying thing was my sketchbook was there, screenshots of my blog, my publication ideas and proposal..
However, it gave me an opportunity to take a break and look at the project again with fresh eyes.

Considering there is a global obesity crisis, the issue is that something needs to be done about it. Change needs to come about through the introduction of strict and consistent regulations. Instead of just producing a publication as a commentary about the issue of junk food marketers targeting children, I've decided on idea of making a publication to promote health, favouring change. 


Proposal:
A childrens activity book based on my research into junk food marketing techniques and advergames which helps to promote healthy foods and educate children about fruits and vegetables in a fun, interactive way.

Target Audience:
Children aged 4 to 8

Exploring themes of:

Healthy eating

Marketing to children

Use of brand mascots / characters

Theories:

Children's colour preferences

Brand awareness 

Parasocial relationships

Specific subjects:

Promotion of fruits and vegetables

Children's puzzles and games

Methods:

Lino cut for hand made texture

Photoshop to manipulate colours and layout

Printed publication on cartridge paper for relatively cheap reproduction for children e.g. in classrooms etc