Using research into the psychology and brain function would develop my essay far more and demonstrate research and understanding. It will help to support my argument and allow me to triangulate better.
I'm disappointed with the written work I've done so far, so am probably going to rewrite a lot of my essay and make sure that I really put in the deeper research that it needs.
This video makes points about both the biological and psychological reasons as to why junk food appeals to kids...
- I want to look into what colours appeal to children and why - then how marketers use this to their advantage
- I need to accentuate the points about the use of characters that convince children to buy the products, and help them to form a relationship with the brand
- The biology and brain function in terms of cravings for HSSF foods
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