Evaluation
I'm really happy with the way that the final book has turned out, especially as I've been working more out of my comfort zone than I have in a long time. I don't like to work with colour often, and usually stick to black and white imagery. The nature of this publication and the things which it is trying to achieve forced me to work with colour, consider design and layout thoroughly and appeal to an audience I don't often work towards.
I think the book reflects my research into junk food marketing relatively well as it imitates the concept of advergames - gaming with hidden adverts / messages in an attempt to influence the dietary choices of the child.
I'm not sure how effective it would be in real life application, but if it's good enough and if the studies I've looked into for my essay are accurate, it could get kids snacking on some healthier foods after filling in the activity book... maybe? Hopefully.
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