I've found that using my sketchbook for written work and making note of ideas has been really helpful in trying to hone in on an idea and be more specific. I've researched a lot of references so I've been finding that my work is still quite general at this point. However, I began making notes on the Jamie Oliver Ted Talk I'd watched and the idea of creating a publication branching from this a bit more than the satirical ideas seems more appealing.
The idea of the publication is to flip the marketing / packaging of health foods and HFSS foods in order to highlight the intense methods of targeting that marketers use. It aims to make an example of the polar opposite advertising techniques and highlight the need for the promotion of healthy food. The intention is to draw healthy food in junk food style packaging, and vice versa. Would children still find junk food appealing if it was sold in clear plastic bags or plastic wrap?
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